{"id":8,"date":"2014-08-26T13:30:42","date_gmt":"2014-08-26T13:30:42","guid":{"rendered":"http:\/\/www.arborvistallc.com\/blog\/?p=8"},"modified":"2014-08-26T13:30:35","modified_gmt":"2014-08-26T13:30:35","slug":"creating-a-research-transformation-agenda-for-2015","status":"publish","type":"post","link":"http:\/\/www.arborvistallc.com\/blog\/?p=8","title":{"rendered":"Creating A Research Transformation Agenda For 2015"},"content":{"rendered":"<p>A very interesting article from Joel Rubinson on Greenbook on the pressing need to change some of our current market research and brand tracking processes.<\/p>\n<p><a href=\"http:\/\/www.greenbookblog.org\/2014\/08\/26\/creating-a-research-transformation-agenda-for-2015\/\" title=\"Link to original article\" target=\"_blank\">http:\/\/www.greenbookblog.org\/2014\/08\/26\/creating-a-research-transformation-agenda-for-2015\/<\/a><\/p>\n<p>Some key actions that Joel recommends are:<\/p>\n<blockquote><p>So what are your transformation goals for 2015? I recommend the following process:&nbsp;<\/p><\/blockquote>\n<blockquote>\n<ul>\n<li>Pick an important business need and research program that are most ripe for reinvention using the IVC pyramid as your audit tool&nbsp;<\/li>\n<li>Identify the needed new data streams and skills&nbsp;<\/li>\n<li>Create a new vision for the program&nbsp;<\/li>\n<li>Search for partners who can best enable this vision&nbsp;<\/li>\n<li>Choose a partner and carefully guide the initial work&nbsp;<\/li>\n<\/ul>\n<\/blockquote>\n<p>So what do you think about the need for change?<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A very interesting article from Joel Rubinson on Greenbook on the pressing need to change some of our current market research and brand tracking processes. http:\/\/www.greenbookblog.org\/2014\/08\/26\/creating-a-research-transformation-agenda-for-2015\/ Some key actions that Joel recommends are: So what are your transformation goals for 2015? I recommend the following process:&nbsp; Pick an important business need and research program that &hellip; <a href=\"http:\/\/www.arborvistallc.com\/blog\/?p=8\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Creating A Research Transformation Agenda For 2015<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-brand-tracking","category-market-research"],"_links":{"self":[{"href":"http:\/\/www.arborvistallc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.arborvistallc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.arborvistallc.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.arborvistallc.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.arborvistallc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8"}],"version-history":[{"count":1,"href":"http:\/\/www.arborvistallc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8\/revisions"}],"predecessor-version":[{"id":9,"href":"http:\/\/www.arborvistallc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8\/revisions\/9"}],"wp:attachment":[{"href":"http:\/\/www.arborvistallc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.arborvistallc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.arborvistallc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}