Do You Care About Customer Delight? Hint You Should

The following is a partial repost from the Satmetrix blog:

Did you know that it costs 6-7 times more to acquire a new customer than retain an existing one? And did you also know that: “Totally satisfied” customers have a repurchase rate that is 3-10 times higher than that of a “somewhat satisfied” customer? This means that if you’ve made sure to delight your current customers they’re more likely to continue working with your organization in the future and spend more money with you. It’s as simple as that.

To read the excellent full blog post, please click here.

Arbor Vista Consulting is a certified reseller of the Satmetrix Customer Experience Management software, so if you are interested in a demo or for a more detailed discussion please contact us here.

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